The goal of the website is to attract and keep young fans of Zenit FC. For this purpose we developed a card game with a unique concept, mechanics, and interface.

Zenit FC kids website

12

2017

PRODUCT DEVELOPMENT AND DESIGN

CONCEPT

Our research showed that media content alone will not appeal to a young audience in the long term. To address this challenge, we took a three-pronged approach:

01

Videos for children

Club contests

Card game

We used FUT and Panini cards as models for Zenit cards.

GAME MECHANICS

The game had to be interesting and exciting. We started with game mechanics. We used probability theory and various aspects of game theory to develop a rigid structure and logic for which cards players receive.

First we categorized the athletes

Developed a system of cards that players get

We elaborated instructions for developers

We took all Zenit players and divided them into several groups: legendary players, important players, special players, and regular players.

Then we developed a system for ‘dealing’ the cards. We used graphics to explain.

We then gave the instructions to the developers These were very clear instructions with layouts to ensure that our game concept matched the website's execution.

02

DESIGN

Work on a website starts with design.

03

We developed different versions of the interface so that no detail was omitted.

CONTENT MANAGEMENT

The target audience of the website is children, so while designing the website we wanted to use bright, clear, attractive colors. Yellow and blue fit the bill perfectly for Zenit.

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04

Player cards are a key design element. They differ from each other in color and style. Each card has the player's photo and certain information about him: