Zenit FC kids website
The goal of the website is to attract and keep young fans of Zenit FC. For this purpose we developed a card game with a unique concept, mechanics, and interface.
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12
2017
PRODUCT DEVELOPMENT AND DESIGN
CONCEPT
Our research showed that media content alone will not appeal to a young audience in the long term. To address this challenge, we took a three-pronged approach:
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Videos for children
Club contests
Card game
We used FUT and Panini cards as models for Zenit cards.
GAME MECHANICS
The game had to be interesting and exciting. We started with game mechanics. We used probability theory and various aspects of game theory to develop a rigid structure and logic for which cards players receive.
First we categorized the athletes
Developed a system of cards that players get
We elaborated instructions for developers
We took all Zenit players and divided them into several groups: legendary players, important players, special players, and regular players.
Then we developed a system for ‘dealing’ the cards. We used graphics to explain.
We then gave the instructions to the developers These were very clear instructions with layouts to ensure that our game concept matched the website's execution.
02
DESIGN
Work on a website starts with design.
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We developed different versions of the interface so that no detail was omitted.
CONTENT MANAGEMENT
The target audience of the website is children, so while designing the website we wanted to use bright, clear, attractive colors. Yellow and blue fit the bill perfectly for Zenit.
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Player cards are a key design element. They differ from each other in color and style. Each card has the player's photo and certain information about him:
Number of identical cards
Last name
Years with Zenit
Player number
Position
Citizenship
Games in starting lineup
VISUAL SOLUTIONS
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Legendary players
The rarest cards with the best players in Zenit FC's history.
Important players
Cards with players who have started in more than 100 games.
Special players
Cards with the players of the season according to G-Drive.
Regular players
Standard Zenit FC player cards.
ADAPTIVE DESIGN
We adapted website for all popular platforms. It is comfortable to view on computer screen, tablet, or smartphone.
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