Soffione is a leader in the production of cellulose products.

Name of the project
Soffione is a brand of paper products from Arkhbum Tissue Group. The project based on the Arkhangelsk Pulp and Paper Mill produces toilet paper, paper towels, napkins and other high quality paper products.


Project description

Create a promo site that tells about the company’s products and history. The site should be friendly and convey the lightness, softness and comfort that Soffione products create.


For buyers who want to explore product range, find out where to buy Soffione products or how the goods are made and for distributors who are interested in signing contract with the company.

Project features

target audience

The main stylistic choices are animated clouds, flowing shapes of elements, pastel colors and an elegant sophisticated sans serif as the main font.

project feature

The content is not arranged in contrasting stripes, as is often the case. Instead, the blocks seem to flow into each other, maintaining an atmosphere of lightness.
A feature of the site is a collection of life hacks and tips for reusing paper towel and toilet paper sleeves.

life hacks

To tell about the history of the company and its geography, we invite the user on a trip around Europe. On one of the pages you can find out where the company appeared, where the products are manufactured and how they get to store shelves around Russia.


The most challenging task was to show 28,000 product distribution points on the map of Russia. In order to create a feeling of a full map, while not sacrificing performance, we decided to display one hundred stores and then increase their number as  user zooms to their city and their street.

technical features

We use Craft CMS to manage site's content. It is built on the open-source projects such as Twig and Yii2, and allows you to implement your design faster than WordPress or Drupal. You just need to mark up the page and then fill it through the admin panel.

craft cms

We have adapted the site for all popular resolutions. We have simplified the interface and have reduced the number of products showing in the search results. Now it is convenient to view it on the screen of a computer, tablet or smartphone.

Adaptive version

tablet and smartphones