Landing for ICO

01

04

2018

ABOUT THE COMPANY

Arcona is an innovative start-up focused on the creation of a single ecosystem combining real and digital spaces.

8 countries

Arcona excels in

already exist in digital space

Thanks to Arcona, users can create their own AR projects and launch them anywhere in the world. The platform developers are confident that in two or three years the streets of our cities will be filled with fantastic digital spaces , accessible via an ordinary smartphone.

The company works with foreign partners , so we created a multilingual website .

01

02

Creation, creativity, commerce, and security.

TYPOGRAPHY AND COLOR

02

03

CONTENT

The content is prioritized by importance of information. Primary information is immediately visible; secondary content is grouped into illustrated blocks.

03

04

The landing screen is attention-grabbing and memorable, but still focuses attention on the main Call To Action.

We sketched six different cards for the various stages of ICO sale.

Depending on the timer, the set of city cards also changes.

04

05

We used images of popular tourist cities -- New York, London, and Paris – and filled them with fantastic creatures.

The illustrations demonstrate the platform's infrastructure for AR implementation.

Icons

Arcona's AR platform consists of a complex chain of actions and processes. These actions are presented as intuitively comprehensible steps using simple icons with clear, metaphorical images. Icons highlight the project's unique features.

Arcona's digital space reflects and complements the real world through illustrations and icons.

We displayed the main idea of creating digital space that reflects and complements the real world through illustrations and icons.