Our main strategy was to create a mobile-first site, since 70% of visitors visit the site from mobile devices.
The limitations of the mobile platform have influenced the design and development. It was important that women could get all the necessary information and full access to the site from both the phone and the computer.
The target audience of the project is women from 35 to 50 years old. We have added tips and instructions to the most important pages so even an inexperienced user does not get confused and can get the necessary help.
User's anonimity was our main priority when designing the site.
In order to get a consultation, the user goes through a quick registration by phone number. But even without registration, women can get answers to frequently asked questions.
To get an answer to the question is essential when asking a doctor. The site doesn't show neither doctor's name nor her discipline in the chat list. Instead, the question is always in focus.
It is important for a woman to feel comfortable discussing her problems, that's why we've designed a feature to show only female doctors.
The site has a list of online resources where users can learn more about HIV or get additional help, and a map of organizations that provide assistance to people with HIV+ status. Paid organizations are additionally marked.
It is important that the person is not left alone with his problem. One of the goals of the project was to create a community of people supporting each other. To do this, we have added a section with personal stories of women living with HIV and a private chat in Viber.
During registration, users don't have to enter their real names, any pseudonym will work.
Users can't upload photos or enter any personal information. The doctors only see pseudonyms and it's up to the user what she decides to tell about herself.
Each doctor undergoes a strict check. The personal data is confirmed and can be changed only by system administrators. That ensures the consultation is carried out by a trusted professional.