Our main strategy was to create a mobile-first site, since 70% of visitors visit the site from mobile devices.
The limitations of the mobile platform have influenced the design and development. It was important that women could get all the necessary information and full access to the site from both their phones and computers.
The target audience of the project is women aged 35 to 50 years. We have added tips and instructions to the most important pages, so even an inexperienced user will not get confused and can easily get the necessary help.
User anonymity was our main priority when designing the site.
To get a consultation, the user goes through a quick registration by phone number. But even without registration, women can get answers to frequently asked questions.
Each doctor undergoes a strict check. The personal data is confirmed and can be changed only by system administrators. That ensures the consultation is carried out by a trusted professional.
To get an answer to the question is essential when asking a doctor. The site does not show either the doctor’s name or her discipline in the chat list. Instead, the question is always the focus.
It is important for a woman to feel comfortable discussing her problems; that is why we have designed a feature to show only female doctors.
The site has a list of online resources where users can learn more about HIV or get additional help, and a map of organisations that provide assistance to people with HIV+ status. Paid organisations are additionally marked.
It is important that a person is not left alone with their problem. One of the goals of the project was to create a community of people supporting each other. To do this, we have added a section with personal stories of women living with HIV and a private chat function in Viber.
During registration, users do not have to enter their real names, any pseudonym will work.
Users cannot upload photos or enter any personal information. The doctors only see pseudonyms and it is up to the user what she decides to reveal about herself.