The Digital Future of Golf
(concept)
play
in golf clubs around the world
check
rating and reviews
bet
on the round or the whole game
gather
a team of friends
the distance and use a course map to make a decision
measure
get
tips from a virtual caddy
analyze
detailed statistics for rounds, golf courses and many other parameters
access
all the features on Apple Watch
one application — many possibilities
score managing with
video tutorials
games calendar
golfer's checklist
gear use and wear
online store
Integration with popular sports apps and devices
virtual assistant Siri
tracking
Hey Siri, hole 18 in 3 strokes
Our product design process
at Func, we love introducing digital practices in different industries and businesses. This time we imagined what the future of golf might look like in a digital environment
project task
the project was created together with an industry expert
of an interview with an expert, we learned what is essential in golf, what tools players use, game features, possible problems, and what can be improved.
in the first stage
experienced golfer
Alex
competitors analysis
conducted
we have studied existing
golf applications, collected information about competitors' advantages and disadvantages
a list with the best practices
made
our team have identified
the most interesting solutions for our product through analysis of popular golf, running, cycling, yoga, and fitness applications
user flows
created
a moodboard
prepared
we have selected
examples of different design styles to determine the aesthetics of our future design. Together with the expert, we chose a modern design direction focusing on the simplicity of the interface. We defined that no elements should distract the golfer from the game when using the application
work progress
presented
after each stage of work,
we presented the results to the client (expert) and collected feedback to make corrections on time and move in the right direction
a prototype and created the concept
made
prototype presentation
helps to test the functionality and logic of the application. Our team creates digital products taking into account business goals, convenience, and aesthetics of the user interface
Have an idea for a project but don’t know where to start?
Contact us, and we’ll find a solution!