Dynamo FC digital ecosystem

The history of the Dynamo club dates to April 18th, 1923; the club has achieved 11 victories in the national championships, seven national cups, and one super cup.

To transform the website into a media platform and form a digital ecosystem of the club. It will become a primary place for fans to receive content. We partnered with Charmer to work on this project, who created the UI and visuals.

Our team was responsible for system modeling, UX, development and QA.

The renewal of the main website for Dynamo FC Moscow was the first step in a series of changes that would affect all the websites of the club’s family.

We are building a vast digital ecosystem that will lay the foundation for the future infrastructure of the club.

We decided to design the main page to be similar to news publications: a block of key news, latest news, weekly news, Dynamo TV, and standings.

Fans receive no less detailed information about the match compared to sports publications: text and video broadcasts, protocol data, team line-ups and line-up on the field, statistics of the game and previous confrontations between teams, and media materials associated with the match.

The editors of Dynamo FC now have a flexible tool to communicate with fans.

The main website should lay the foundation for the entire digital infrastructure of the Club, so the main priority was the possibility of easy support and development of the platform in the future without insurmountable restrictions.

Therefore, when choosing technologies, we were guided by the following principles:

– using modern but proven technologies;

– bearing in mind the global goals for the platform when making decisions and implementing particular functions;

– editors should be able to manage any data, including those provided by external suppliers.

Our core technologies were Laravel as a PHP framework and Vue. js as a front end. We implemented server-side rendering for proper SEO support.

The client-side is made with a component approach that will be developing in the future. We used the storybook tool for the consistency of the entire club’s platform. All future systems will be expanded using the same principles, minimising the number of technologies for easy support and quick implementation of new functionality and response to user feedback.

We have made a responsive design for all popular resolutions to give users the best experience to enjoy their favourite football club.